Enquiries

I enjoy a good enquiry. I thought I might share a couple of my latest favourites, suitably anonymised of course.

The first was 'I've got to read chapter 10 of a book by Jones, where can I find it?' What I enjoyed most about that one was that I managed to find the answer. It makes you feel almost useful when you can answer questions like that.

The second was about how to decide on a brand name for a new product. I suggested the WARC database which has loads of information about such things. I can't help but wonder what the people who decided on this name for their new product were thinking of, but I'm sure they know what they're doing.