Brave new web 2.0 world?

Have been reading the JISC report Higher Education in a Web 2.0 World and wondering if I was born in the wrong generation. I've always seen the web as social and interactive. That's how I've always used it. One of the first things I found the brand new internet/web thingy to be good for was collaborative writing experiments. I was on discussion lists and bulletin boards from way back in the mists of time. I saw my first flame war break out in 1996 on a birdkeepers mailing list called BIRDTECH-L. I was in virtual worlds when they were text-based and known as moos and you had to move around by typing 'go north.'

Ok, so the applications are much better and easier to use these days, but it's always been possible to see the web as a facilitator of two-way or multi-way communications rather than as a broadcast medium. I'm slightly at a loss to understand why this is seen as some kind of scary new development that us old people can't understand. After all, it's just a matter of making the online world more like 'real' life, by making the online life social.