One for Advertising students

If only any students ever read this blog I could use it to tell them about things like this excellent new book we've got in the library that they would do well to get their hands on.

Reading about searching

There are some interesting books being published lately about that remarkable business success story - Google. Search Me by Neil Taylor, The Google Story by David Vise and John Battelle's The Search are all new in stock this academic year.

Key business resources - WARC pocket books

There are a series of statistical pocket books produced by WARC that are a really useful source of data, presented in a very user friendly way. Drawn from a range of statistical sources they cover drink, retail, media, lifestyle, finance, and marketing in various parts of the world including Europe, Asia, America, and Canada.

They can be found in the business reference section: turn right as you come through the doors onto floor 1 of the library.

New book - How to be a Student

It's one of those things that no-one ever actually teaches you, you just work it out as you go along. Unless you get your hands on How to be a Student by Sarah Moore.

I particularly liked these chapter headings.

• Regular 'study snacks' are better than occasional 'study binges'
  
• Understanding boredom
  
• Sleeping enough (but not too much)
  
• Remembering that lecturers and tutors are human too
  
• Recognizing that information is not knowledge
  
• Remembering that people thought Einstein was a slow learner
  
• Getting to know your librarians and lurking in the library
  
• Using all of your brain
  
• Having some time every day when you're doing nothing at all
  
• Reading
  
• Writing a little bit every day
  
• Using images and diagrams when you're taking notes
  
• Believing in yourself

New books - Dark Angels

Can the writing you do at work ever be 'creative'? Dark Angels by John Simmons suggests it can.

"By developing creativity in everyday language and words, this writing guide helps businesses and business professionals strengthen their goals and generate fresh ideas. Suggestions for emails, reports, letters, memos, and proposals show how company communications can be clearer and arguments more effective with a few inspired changes. By allowing their inner dark angels to spread their creative wings, aspiring professionals will learn how to better engage with, and connect to, their audience with stories and emotion rather than cold analysis."

New books - Beyond Bullet Points

Atkinson, Cliff. Beyond bullet points: using Microsoft Powerpoint to create presentations that inform, motivate, and inspire.

Would you like to do something more interesting with Powerpoint than the usual bullet point slides? Find out about storyboarding, dividing your presentation into three acts, using graphics and more techniques to give your Powerpoint presentations more appeal.